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Selling to Generation Y Courtesy of Pensacola Real Estate Professionals

Generation Y, otherwise known as the Millennials have had a bit of a bad rap up to now. The stereotype of 30-somethings living in their parents’ basement is finally giving way, as real estate agents and home builders see these Generation Y-ers flocking to the housing market.

Targeting these clients is different than working with older home buyers. According to the National Association of Home Builders, this young generation is prioritizing when it comes to looking for a new home.

They want efficiency for the long run over a low purchase price. The Gen Y clients are bringing their green sensibility to their home purchases. They want high-grade insulation and energy-efficient appliances that will save them on utility costs over the long run, and are often willing to pay more at the time of purchase to get tank less water heaters and super-efficient HVAC systems. That said, a game room wired for hi-tech toys is often on a young buyer’s wish list, beating out stainless steel fridges and marble countertops.

These young buyers also want to meld into their new locales. “Walk Scores” – the measure of a neighborhood’s friendliness and accessibility to pedestrians – are important to them. Proximity to public amenities, shops, and reliable public transportation are also big influences on where they’ll buy.

096Pensacola Real Estate Professionals recommends young buyers look at the following subdivisions: Plantation Woods, Covington Woods and Cottonwood. These subdivisions rank high on “Walk Scores”! Check them out, and see if you don’t agree.

These neighborhoods are all centrally-located, and they are close to shopping, restaurants, schools, churches and entertainment venues.

These subdivisions are family-friendly and nestled in secure areas. They are the perfect settings where a family can settle and grow.

covington woods sign

cottonwood subdivision sign 1

Buyers over the last 15 or so years wanted to get the maximum house for their money. Millennials seem to be content with just buying the size they need. However, they are interested in design and layouts that will allow them to change functionalities for different areas of the home, so they can adapt their living spaces to what they need right at the moment: dinner for 10, video game playoffs, or working from home. Again, these buyers are ranking efficiency incredible high on their list of home must-haves. Interestingly, they also seem to be trending toward single-level homes, a trend usually seen in much older buyers with lower mobility.

Timberland Contractors, LLC have a large assortment of floor plans! One of them is sure to suit the needs of any Generation Y buyer! Timberland Contractors LLC floor plans feature multi-purpose rooms and energy efficient appliances, doors and windows.

Contact me, Lisa Burns, Broker, Pensacola Real Estate Professionals, here or directly at 850-393-7106, and I will be happy to show you these plans, or help you revise any of them to suit your needs.

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