Lade is a rising star in the Nigerian music scene, known for her catchy songs, soulful voice and style.

She has been making waves since she released her viral hit “Adulthood Na Scam” in May 2022, which resonated with many young Nigerians who felt frustrated by the challenges of growing up in a tough economy.

Lade is a talented singer, songwriter, and voiceover artist who has worked with several brands and media outlets.

She is one of the industry’s most promising and creative artists and has a loyal fan base that admires her authenticity, originality and relatability.

Profile

• Full name: Oyetundun Omoladé Rachael
• Nickname: Lade
• Date of birth: November 16
• Age: 20s
• Gender: Female
• Place of birth: Lagos State, Nigeria
• Nationality: Nigerian
• Profession: Singer, songwriter, voiceover artist
• Height: 5’7”
• Parents: Father (retired naval officer), mother (trader)
• Siblings: N/A
• Spouse: N/A
• Children: N/A
• Relationship status: N/A
• Net worth: $50k

Early Life & Education

Currently in her twenties, Lade was born on November 16 in Lagos State, Nigeria.

She is from Kwara State, Nigeria, and belongs to the Yoruba ethnic group. She is the only child of her parents, who supported her passion for music from a young age.

Her father is a retired naval officer who served in the Nigerian Navy for over 20 years, and her mother is a trader who sells fabrics and accessories at a local market.

Lade grew up in a modest and humble environment and learned to appreciate the value of hard work, discipline and perseverance.

Lade attended primary and secondary schools in Lagos. She was influenced by various genres of music, such as afrobeat, pop, R&B, soul, gospel and hip-hop. She admired artists like Asa, Tiwa Savage, Simi, Wizkid, Burna Boy, Beyoncé, Rihanna and Adele.

Lade studied Mass Communication at the University of Ilorin (Unilorin) in Kwara State, where she graduated with a bachelor’s degree in 2020.

She balanced her studies with her music career and performed at various events and shows on and off campus.

Personal Life

Lade is very private about her personal life and does not reveal much about her relationship status or family matters.

She prefers to keep her fans and the public focused on her music and art rather than her personal affairs. In an interview, she said, “I don’t like to talk about my relationship. I like to keep it to myself. I don’t want any distraction from my music.”

She has not confirmed or denied any rumours or speculations about her boyfriend and has not shared any information about her children, if she has any.

Career

Lade started her music career professionally in 2015, when she signed a record deal with NAKI MUSIC, an independent label based in Lagos.

She released her debut single, “Omo Ologo”, 2016, a mid-tempo afro-pop song showcasing her vocal range and lyrical prowess. The song received reviews from critics and fans, earning her industry recognition.

Lade followed up with more singles, such as “Ife”, “Ori Mi”, “Gbese”, and “Jowo”, which were all well-received and enjoyed airplay on various radio and TV stations.

She also collaborated with other artists, such as Skales, Reminisce, Falz, Niniola and Joeboy, and featured on some soundtracks and compilations.

She performed at several concerts and festivals, such as Felabration, Gidi Fest, AFRIMA and The Headies, and shared the stage with some of the biggest names in the Nigerian music scene.

Lade’s breakthrough came in 2022 when she released her viral hit “Adulthood Na Scam“, a humorous and catchy song expressing the frustrations and realities of growing up in Nigeria.

The song went viral on TikTok and other social media platforms and became an anthem for many young Nigerians who could relate to its message.

The song also attracted international attention and was featured on BBC, CNN, Al Jazeera and MTV. The song catapulted Lade to stardom and earned her several accolades and nominations, including the MTV Africa Music Award for Best Breakthrough Act, the Soundcity MVP Award for Song of the Year, and the BET Award for Best International Act.

Lade followed up with more hits, such as “No Stress”, “Blessings”, “Omo Ghetto”, and “Money”, which were all part of her debut album “Lade Nation“, which was released in 2023. The album was a commercial and critical success and showcased Lade’s versatility and creativity as an artist.

The album featured a blend of afrobeat, pop, R&B, soul, gospel and hip-hop and had guest appearances from Davido, Wande Coal, Teni, Omah Lay and Fireboy DML.

The album also had production from some of the best producers in the industry, such as Sarz, Pheelz, Killertunes, Blaq Jerzee and London.

Lade is not only a singer but also a songwriter and a voiceover artist. She has written songs for other artists, such as Yemi Alade, Seyi Shay, Chidinma and Johnny Drille. She has also done voiceovers for brands and media outlets, such as Airtel, MTN, Glo, DSTV, Nollywood, BBC and Netflix.

Lade is working on her second album, expected to be released in 2024. She has hinted that the album will feature more collaborations, genres, and surprises. She has also expressed interest in expanding her career to other fields, such as acting, modelling and fashion.

Awards

Lade has won several awards and nominations throughout her career, some of which are:

• MTV Africa Music Award for Best Breakthrough Act (2022)
• Soundcity MVP Award for Song of the Year (2022)
• BET Award for Best International Act (2022)
• Best Female Album at the African Muzik Magazine Awards (2023)
• The Future Awards Africa Prize for Music (2023)
• The Headies Award for Next Rated (2023)

Net Worth

Lade’s net worth is estimated at $50k.

She makes money from her music sales, streams, downloads, shows, endorsements, voiceovers and other ventures.

Social Media

• Instagram handle: @ladeofficial
• Twitter handle: @ladeofficial
• YouTube channel: Lade

Discography

• Omo Ologo
• Ife
• Ori Mi
• Gbese
• Jowo
• Adulthood Na Scam
• No Stress
• Blessings
• Omo Ghetto
• Money

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